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WEB & EMAIL 

Design and produce dynamic lead generation html emails, newsletters, web landing pages and banners with an appreciation of brand identity and guidelines; including an awareness of designing behavior as part of the overall UX.

Xerox Thru-partner Responsive Email Campaigns

Customizable email campaigns which increased sales of printers to small and medium businesses by 20%.

SALES ENABLEMENT

Managed Channel Marketing Programs for North American Reseller partners, focusing on digital marketing, content creation for email campaigns, social media, website content, marketing and sales-enablement resources, tools and training.

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XEROX CHANNEL PARTNER PLAYBOOK
Designed and developed sales-enablement systems to help our partners generate demand and increase sales. 

VIDEO & SOCIAL MEDIA

Responsible for leading the establishment of graphic assets for e-commerce websites, graphic and video assets for social media, and other digitally-led initiatives, while always maintaining cohesive branding.

Barry-Wehmiller Leaders@Work Video Magazine
Provided art direction, animation and lower third graphics to videographer.

BRANDING

Extensively supported the marketing needs of various financial services, technology and health care sectors by establishing innovative design and copy strategies for all marketing collateral to adhere to brand guidelines. Worked with leaders to ensure brand synergy across all communication channels. 

CVS Caremark INSIGHTS Report

Designed report which explored the trends of the growth of specialty, biologic and generic drugs. 

PROMOTION

Hands-on art director who thrives on visually creative and strategic thinking. Ability to execute solid, clean, creative design solutions from conception to final production.

Xerox Calendar

Engaging calendar download of vibrant bridge images for ongoing monthly email nurture campaigns.

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